The days when getting traffic on a newly launched site was so easy, are long gone now. Today it is very difficult for small businesses or startup to get traffic with a limited time as well as budget. This is the main reason why the small businesses or startup become a victim of black hat SEO and up penalizing the websites.The big question today is,
How small businesses are going to survive in this complicated web of SEO, social media and off-page marketing?The answer is implementing a few strategies that are correct in order to do SEO, SMO, and other sorts of online marketing. Here are a few of the strategies needed to be done to get a maximum amount of traffic on the website.
- Claiming Local Listings
Local SEO, a process using which websites are optimized to rank in the top of SERP in the local search. Local SEO is very important for small businesses as they can focus the geo-locations very easily. For claiming the business profile on local SEO, use Google my business. After that provide maps so that the customers can easily navigate to the final destination. Also, make use of the Click-To-Call feature on user’s mobile phones and ask the audience to give reviews so that the customers will read it and it will affect the local search rankings. Getting reviews from satisfied customers also helps in building the credibility of your brand.
- Creating a Mobile-Friendly Website
Mobile is the source of local searches. It has also been proved that number of mobile searches has outnumbered desktop searches in almost 10 countries. Also, after mobilegeddon, the businesses should seriously think of responsiveness otherwise get ready to face a drop in search engine rankings. From now on, make sure the template on which the website id getting designed is responsive. This is the main reason why taking web designing services from experts is always recommended.
- Building Local Citations
Citations can easily be understood as mentions of all business on the website. The mentions can also be in the form of links including the address and contact information of the business.
- Be active on all social media platforms
Social media is the biggest tool for getting famous online. Therefore, create a business account on Facebook, twitter, Google +, Instagram, Slideshare, LinkedIn, and other. Instead of focusing on only one, pay attention to all and see a drastic increase in the number of online traffic.
The Bottom line
The list mentioned above doesn’t to here, a lot more is there to add. There might be some strategies that work even better for you. Do share them within the comment section. If you are also a small business and are looking for affordable seo services to increase traffic, then contact us. You could also state you opinion/issues in the comments below. We’ll definitely revert.