A website has become an indispensable part of all modern organizations who use it for giving information as well as promote themselves. WordPress is one of the most popular web development services and attracts users from other platforms also. They take help from agencies which specialize in migrating websites from other formats and provide services like converting HTML site to WordPress theme. Creating an interface is not enough and a strategy to increase online visibility of websites also needs to be framed. In this blog, we will discuss the ways in which it can be done by individuals or organizations.
1. Devise A Plan For Link-building
One of the most vital activities for popularizing a website is to get incoming hyperlinks from other high-quality interfaces. Focus on authoritative websites in your domain to get these backlinks which will build up the reputation of your interface. In order to achieve this, you must invest in creating linkable assets meaning content that people would love to share. Try to engage professionals who can fashion useful and original content that has the capacity to attract readers. Do not limit the conent to textual material only and create visual matter like videos or infographics. Embellish the text with images and graphics and upload engaging videos on various topics. You have to be patient as it takes time to generate fruitful results from this strategy. Website owners must also concentrate on creating an effective internal linking structure. Creating a network of internally-linked content pieces with similar topics will also be helpful in building up visitor engagement. This, in turn, will be beneficial in improving the visibility of the interface in the virtual world.
2. Optimize On-page Elements Of The Website
Search engine optimization is essential for improving the position of a website in relevant search results. All owners must dedicate time and resources for optimizing the on-page elements of their interfaces. It is not limited to optimizing the content of the website with relevant keywords. The practice must extend to modifying the title tag, H1 tag and the meta description of all web pages to incorporate the key terms. Even the visual elements like images and GIFs must also be optimized with the ALT tags including proper description. It goes without saying that appropriate keywords must be inserted in these tags also. Owners must avoid unnaturally stuffing the content with keywords as it is penalized by search engines. Instead of specific terms try to choose long-form keywords as people look for solutions rather than generic terms.
3. Build Engagement On Social Media
Social media is one of the best avenues to increase online visibility of websites. Create profiles of your organization on various social networks and link them to the website. Use these platforms to build engagement of the target audience with your organization. Enable social sharing on the interface by placing social sharing buttons so that visitors can share content easily. This will help in exposing new audiences to your interface and will also improve its conversion rate. An interesting and engaging piece of content can go viral in a few hours on social media and drive good traffic to the website. Keep posting regular updates on your social accounts with a relevant URL of your web page besides sharing content. Enable Open Graph tags on the website so that all the shared content is displayed perfectly on the social channels.
4. Invest In A Mobile-friendly Interface
The majority of internet traffic is being driven by smart devices which makes it necessary to invest in a mobile-friendly interface. Engage professionals to incorporate responsive web design elements in your website so that it renders perfectly on all devices. A website that is incompatible with multiple devices will provide an unsatisfying experience to users leading to high abandonment rate. Google also supports the mobile-first approach and downgrades interfaces that are not mobile-friendly. All these factors make it necessary to build a website that can be deployed on all sorts of screen sizes. Owners must also try to create content keeping the smaller screens of smart devices in mind. Use headers and short paragraphs that will make it easy for mobile users to read the content.
5. Ensure Fast Website Speed
Owners must take all necessary measures to ensure fast loading speed of their websites. The factor assumes greater significance as search engines also downgrade slow interfaces. Besides, it is generally seen that mobile-users are impatient as compared to desktop users. They are more prone to abandon a website if it takes too long to load. Choose a reputable hosting service and enable caching to ensure a good loading speed. The images displayed on the website must be in proper formats and file sizes so that they do not add up to the loading time. A fast website is essential for providing a satisfying user-experience and enjoys good traffic.
People looking to increase online visibility of websites must devise a strategy incorporating above-mentioned tips so that their interfaces attract high traffic which will positively affect the conversion rate of the organization.
Brandon Graves is a WordPress expert working as an HTML to WordPress developer with HireWPGeeks – migrate website to wordpress services provider. He is passionate about writing useful updates for WordPress users. Follow him on Google Plus to get instant updates from him.